Styles & Smiles
A booking-first site for a one-chair Ashburton salon — service menu, real gallery, and the stylist's own story, built so a scroll ends in an appointment.
- Business Type
- Independent hair salon
- Category
- Hair & Beauty
- Project
- Demo concept build
Open Live DemoThe Problem
A great local stylist often lives entirely inside a Facebook page and a full appointment book. New clients can't see the price of a cut, what the work actually looks like, or how to book without sending a message and waiting. Every bit of friction is a booking that goes to the salon down the road.
The Goal
Turn a personal, referral-driven salon into something a stranger can trust in one visit — a clear service menu with prices, a gallery of real work, and a booking path that takes a tap, not a DM.
Fresh, bright, and personal. A soft blue palette that feels clean rather than clinical, generous photography of finished cuts, and the stylist front-and-centre so the site feels like the person, not a franchise. The service menu reads like a price list you'd actually trust.
- Service menu with plain prices — cut, restyle, blow wave, men's and kids'
- Gallery of real finished work, not stock
- A 'your stylist' section that builds personal trust
- One-tap booking and Facebook link
- Opening hours (Wed–Sun) visible up front
- Mobile-first — most salon browsing happens on a phone
Hears the name
A friend recommends the salon or they spot it on Facebook and look for more.
Sizes it up
Prices, real photos, and the stylist's face answer 'is this for me?' in seconds.
Books
One tap to request an appointment — no message-and-wait, no phone tag.
- Hand-coded HTML / CSS / JS
- Booking-oriented single page
- Responsive, mobile-first layout
- Fewer back-and-forth booking messages eating into chair time
- New clients who arrive already knowing the prices and the style
- A professional home base that outlasts any one social platform
This project is a demo concept created by Pureza Digital to demonstrate what a modern website could look like for a local business of this kind. It is not a commissioned client project, and any resemblance to existing businesses is illustrative.
Want something like this
for your business?
Tell us about your business and we’ll show you what a modern website could look like for you — including a free review of your current online presence.