Halden
Heavyweight streetwear, sold like a well-made catalogue.
Brief
A concept storefront for a label making heavyweight basics and workwear shapes for men, women and kids. The clothes are plain on purpose, so the shop has to make weight, cut and fabric visible without shouting.
Approach
Treat the store like a printed catalogue: a wordmark big enough to walk through, black-and-white photography, and a strict grid that lets a boxy tee and a canvas jacket read as considered objects. Everything a shopper needs is exactly where they expect it.
What we made
A full Next.js storefront: product cards with colourways, a cart drawer that keeps its contents after the tab closes, a wishlist, search, account and help pages, and a styleguide documenting every component.
Yèxíng
